Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
اقرأ المزيدContractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
اقرأ المزيدProvides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...
اقرأ المزيدThis textbook on international business integrates the academic study of international trade and foreign direct investment ...
اقرأ المزيدKey features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...
اقرأ المزيدChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
اقرأ المزيدProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
اقرأ المزيدThis book reviews research studies on the comparability of financial reporting at a global level as well as highlights empirical ...
اقرأ المزيدUnravels and provides business managers and scholars with new development in managing the ever-increasing global and advance ...
اقرأ المزيدInternational Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...
اقرأ المزيدThe workbook offers an opportunity to test your understanding of the standards and mechanics of financial reporting and makes ...
اقرأ المزيدInternational Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international ...
اقرأ المزيدDuring the last 25 year, the neoclassical Heckscher-Ohlin trade theory has been extended to the ‘new’ trade theory by ...
اقرأ المزيدExplores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
اقرأ المزيدThis book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
اقرأ المزيدThe eleventh edition of Multinational Financial Management is a comprehensive survey of the essential areas of the international ...
اقرأ المزيدThis unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
اقرأ المزيدE-business integration is a vision we have developed over a long period of time. As we have worked in business practice for ...
اقرأ المزيدThis book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...
اقرأ المزيدFocuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...
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